In 2010, Target found itself in hot water with progressives after it contributed financially to MN Forward, which ran advertisements on behalf of conservative Republican Tom Emmer’s campaign for governor. Left-leaning Minnesotans boycotted the local retailer and made their mark on its bottom line. Fast forward to this election season. Another local corporation, General Mills, publicly came out against the anti-same sex marriage amendment that will be on this November’s ballot. Once again, a consumers are threatening to boycott, albeit this time from the political right.
Most agree that corporations wield too much money and power over our electoral process, but do we support those corporations when they express opinions to our liking? At the 2012 Twin Cities Gay Pride Parade, The UpTake caught up with Minnesota Governor Mark Dayton, State Senator John Marty, presidential candidate Rocky Anderson, and U.S. Representatives Keith Ellison and Betty McCollum — all steadfast gay rights supporters — and asked them that question.
“I applaud General Mills because I think they’re for equal rights for all, and I don’t think there’s anything wrong with a corporate board saying ‘we’re for this, or we’re for that’,” said Rep. Ellison. “But when they start weighing in with all the money, that’s when things really change.”
“If we’re going to treat corporations like people — and I don’t think we should — they should have to disclose the dollar amount that they’re giving, and they shouldn’t be afraid to do so,” said Rep. McCollum. “Free speech is about being able to speak freely in this country with pride. They should be proud of who they’re speaking on behalf of. And that’s why we’re proud of General Mills today.”