Survey: Target Apology Not Enough
Sorry may be a good start, but an UpTake survey indicates it’s not enough for people boycotting or spending less at Target. They are upset because of Target’s political donation to a group running TV ads supporting Republican Tom Emmer for Governor of Minnesota. Emmer has ties to anti-gay groups.
As we showed you last week, those anti-gay ties prompted a Twin Cities woman to return her purchases to Target and cut up her Target credit card. Since then more than 250,000 signatures have been gathered on petitions protesting Target’s donation. Thursday, Target’s CEO Gregg Steinhafel said he was “genuinely sorry” the $150,000 donation disappointed some workers as well as the public.
The UpTake contacted 240 people who had previously indicated they were cutting back their spending at Target because of the political donation. As a group, their total spending at Target was somewhere between $7,688 – $10,388 a week, or $399,776 – $540,176 a year.
So far 89 people have responded.
91 % said Target’s apology was not going to change their decision.
11% indicated no matter what Target did, they would never shop there again.
83% indicated that Target needed to do something else to win them back as customers.
That “something else” is very often pledging never to make political donations out of its profits again, asking the donation be returned, and/or giving an equal amount to benefit a campaign opposing Emmer.
Continue reading to see the specific suggestions our survey respondents say would win them back as customers for Target. … Continue Reading




