Story By Susan Maricle, Video by Skye Steele
“That’s not democracy.
I’ve got a hundred thousand dollars
for a governor who’ll be nice to me.”
Professional violinist Skye Steele gave an impromptu performance to a manager of a Target store located near Steele’s home of Brooklyn, New York. The message, set to an upbeat bluesy tune on the mandolin: a protest of Target Stores’ decision to give $150,000 to MnForward, the political action group that supports Tom Emmer.
“I don’t live in Minnesota, but I do shop at Target,” Steele explained. He wrote the song That’s Not Democracy and decided to create his own video after seeing an UpTake video on MoveOn.org. In the video, a Target customer cut up her store charge card after returning a major purchase. The video was created for The UpTake by Bill Sorem.
Accompanied by his fiancée with a video camera, Steele visited the nearest Target and asked at the customer service desk to speak to a manager. He explained why, and said the customer service reps were polite and helpful. They told Steele, “You want to talk to a big manager.” Out came Ajay, the manager seen in the video. He too was courteous, Steele said.
Ajay acknowledged he had already received visits from customers who had given personal written statements to Target. The manager encouraged Steele to “do what he had to do.”
The musician admits to being nervous, despite having performed for audiences numbering in the thousands. “I guess sometimes the stakes are higher when it’s one-on-one,” he says.
After the performance, Steele said Ajay the manager told him, “Skye, your message came through loud and clear.” Ajay added that all he could do was apologize, that the decision to donate wasn’t his or the employees’. He also said he would definitely pass Steele’s message on to the corporate office.
Steele, 29, began studying violin was he was three years old. He has performed throughout the U.S., Brazil, Europe, and the Middle East. He has eight musical performance videos on YouTube, but says That’s Not Democracy is the first video of an “interventional” performance. He used this technique to deliver a message about climate change to New York’s United States Senators.
“This type of performing is brand new to me,” he says. “There will definitely be more.” … Continue Reading